Jony x Sam Collabs

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Hey, it’s Kushagra. Welcome to this week’s AtlasMoth drop.
H&M just dropped AI clones. Real ones. Smart, soulful, and ready to model fit without lifting a finger. But this isn’t about fashion, it’s a glimpse into something way bigger.

This week, we’re diving into a world where your AI twin knows your style, chats through your AirPods, and fits into real life without a screen in sight.

From Jony Ive to Sam Altman, startups to sidekicks, this new wave isn’t sci-fi, it’s shipping. Tools are late, but the tech’s already here. Apple’s on it. OpenAI is building hardware. And voice? It’s the new interface.

Let’s break down why the future of design isn’t just buttons and grids, it’s mood, motion, and moments that feel like magic.

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H&M Just Dropped AI Clones. The Future?
It’s Realer Than You Think.

So, H&M just said they’ll use AI clones of 30 real models in their next drop. Not fake Sims-type stuff full-on, smart, real-feel clones.

Now… what are they gonna do with ‘em? No clue yet.
But it sparked a thought.

Over a year back, a startup founder and I geeked out on this same idea.
We dreamt of your digital self like a mini AI twin, chillin’ in the cloud, tied to your public ID. You’d carry a tiny chip or device with BLE or RFID that could ping spots around you.

This chip would talk to AI spots near you in shops, cafés, and events, and know it’s you by using your private key. Blockchain tech keeps that ID safe. No leaks. No cap.

Now play this out:

You walk into H&M.
The store knows your size, vibe, past fits, and budget.
It gets you.

A voice or screen near you drops fit recs. It could even be your favorite celeb or your AI twin trying on stuff in a smart mirror. Like, wild.

But Let’s Level Up

Now picture this:
You’ve got your AirPods in.
You’re not on a call with your friend, you’re chatting with your AI.

You say stuff, and it gets you. No tap. No scroll. Just voice.
It feels real. If you’ve tried ChatGPT with voice, you already know it slaps.

This kills the screen. Dead.
Design is not just buttons and grids now. It’s voice. Vibe. Mood.
UX folks gotta think about tone, pause, space, when not to talk, and what fits the real world.

Context is king.
Are you on a walk? At work? Chill mode? The AI has to read the room and know when to speak and when to shut up.

And no, this is not 2040. It’s now.

“The Tech’s Here. The Tools Aren’t.” – Sam Altman

Sam said: “Our AI models are ahead of the products we’ve built with them… That gap is a huge chance for startups.”

Now read between the lines:
He’s not just talking about apps. He means hardware, too.

Two big signs:

1. Apple just dropped Apple Intelligence.
   It’s live. On phones. On-device. It’s fast and private.

2. OpenAI bought Jony Ive’s startup IO.
   Jony, yeah, the guy who made the iPhone, iMac, and iPod, is now building new gear just for AI, with Sam.

Why? Right now, OpenAI lives in other people’s phones, browsers, and apps.
That means rules, fees, and limits. If they want to build the next big thing, they need to move out. Build their own house.

New World, New Rules

Big shifts need new tools.
When Apple dropped the iPhone, they had to get phone carriers to vibe with it.
When Tesla hit the road, they had to build the damn road charging spots, batts, all of it.

As Elon said: “If you change how people act, you have to build the stuff around that change too.”

So yeah. It’s not just the tech.
It’s the whole vibe shift. The tools, the feels, the flow.

And it’s not just coming.
It’s here.

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Jony x Sam: Not Just a Collab, A Whole New World

For a second, folks thought OpenAI scooped up IO to vibe with Apple, maybe throw hands with Google and MS.
But nah. This ain’t that.

Turns out, Sam and Jony said “peace out” to Big Tech rules.
They’re not building a bridge.
They’re building a whole city.
Sam’s the mayor. Jony’s the architect.
And it’s AI land now.

The Race Ain’t Just “Smarts” It’s the Whole Stack

See, the AI race isn’t just about who has the best model.
It’s who owns the platform.

Jony and Sam think of phones and laptops.
Old tools, just patching on AI.
Not built for how we live with AI.

So they said:
"Let’s flip the script. New gear. From scratch. AI first."
No app clutter. No screen noise. Just smart stuff, made for the AI age.

And get this, they pulled in 50+ A-tier brains from IO (lots of ex-Apple folks).
Now, OpenAI has a full-on hardware squad.

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OpenAI’s Not Stopping at Chat. This Is Just the First Beat.

They’re eyeing the next wave:
🔸 AI sidekicks you talk to
🔸 AI-built tools that know you
🔸 Gear that feels less like tech, and more like you

This is not "tech updates."
This is a reboot.

And
Last time, Jony teamed up with a guy in a black turtleneck,
They dropped the iPhone.

Are you ready for what’s next?